| There are two types of CN Keyword that you can register, a CN Keyword and Basic CommonName.
a) CN Keyword
A CN Keyword is your company, product or brand name. It must directly reflect your company's name or one of its own brand names, product names or service names. You cannot register a brand or product name merely because you are a reseller of a brand or product - you must be the true owner. For example, only IBM can register IBM or IBM ThinkPad. However, a reseller of IBM products could register names such as IBM Laptop Computers or IBM Computer Sales as they are partly generic extensions of the brand name IBM that is relevant to a reseller (note - these terms would be CN Keyword Plus - see below). Clearly you cannot register the name of a competitor or competitor's products.
A user that types in a CN Keyword in the browser address bar will be taken directly to the website of the owner of the CN Keyword. It's a great way to attract new customers and provide convenience to your current customers.
Because CN Keyword are unique (only one business per country can register a CN Keyword), your CN Keyword must truly reflect the name of your company. For example, ABC Videos must register the name ABC Videos rather than just ABC.
You cannot select a CN Keyword that is a generic word, such as books or computers.
b) CN Keyword Plus
A CN Keyword Plus is a generic or semi-generic term. For example, a real estate agent in Boston could register Boston Real Estate, or a white-water rafting company could register Rafting Tours. Again, you cannot register a term that includes a competitor's name or products.
A user that types in a CN Keyword Plus into the browser address bar will be taken directly to the website of the owner of the CN Keyword Plus, which will occupy 75% of the screen. The remaining 25% of the screen will contain search results for the term.
CN Keyword Plus are a great way to attract new customers to your website. Search terms are the most popular method of finding websites on the Internet.
Because CN Keyword Plus are Unique (only one business per country can register them), your CN Keyword Plus must truly reflect the nature of your business.
Examples
See our online demo for examples of CN Keyword and CN Keyword Plus.
General Guidelines
See our CN Keyword Acceptance Guidelines for our full list of rules in relation to CN Keyword selection.
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