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COMMONNAME UNVEILS 'HIGHEST ROI, LOWEST COST' INTERNET NAVIGATION AND SEARCH PLATFORM: Realtor achieves ROI of 461% in eight months using CommonName Internet Keywords
London, UK - August 20, 2003 - CommonName has launched the world’s first integrated keyword navigation and pay-per-click search platform. It combines the strength of the largest global keyword navigation system with a pay-per-click search engine, to drive valuable Internet traffic to business Web sites.
Both CommonName Keyword and CommonName Search products are controlled through a single management interface, making it simple for businesses to monitor and control their investment
CommonName Keywords offer the ability to navigate to Web sites using keywords (brand names and everyday terms) instead of confusing Web addresses. In a recent survey of 519 Internet users conducted by CommonName, 93% stated they would prefer to navigate the Internet using keywords. Over 28 million enabled users already use intuitive keywords for simplified navigation, while in excess of 50,000 businesses have registered keywords to connect faster with customers.
"After many years of having multiple Web sites, paying for submission to search engines and FFA sites, the financial investment in CommonName has been the best decision we have made," said realtor Nancy Bristow. "We have chosen multiple avenues of media advertising but using CommonName Internet Keywords have definitely been the most effective. Leads have increased by 25% and we've seen a huge 461% return on our initial investment. We now receive sales inquiries worldwide, including Guam, Italy, England and Scotland, among other countries."
CommonName Search is a pay-per-click search service, with organizations only paying when visitors click through to their site. Jupiter Media Metrix, Inc./Harris Interactive* states that pay-per-click results are the most effective form of online advertising, in terms of ROI, revenue generation and traffic generation.
CommonName Search results are displayed on partner sites and when users type a search term into their enabled browser address bar. Alternatively, users can achieve the same results by accessing CommonName’s search engine XPSN (Xpress Power Search Network), at XPSN.com.
"Our goal is to make it faster and easier for potential customers to find Web sites, and at the same time increase traffic and potential sales leads for organizations," said Yurong Lin, CEO of CommonName. "CommonName’s mission is to simplify and enrich Web navigation and search and to better connect businesses with customers online. Our CommonName services will help achieve this quickly and simply."
*http://www.commonname.com/eng/cnsearch/stats.asp
About CommonName
Founded in February 2000 and headquartered in London, UK, CommonName is the largest global keyword navigation provider, with more than 28 million installed users. The company has been profitable since March 2002 and its user base is growing between 500,000 to 1 million users per month.
CommonName’s major product lines are CommonName Keywords and CommonName Search.
CommonName Keywords are everyday brand names or generic terms that can be used to navigate to Web sites instead of complex Web addresses. More than 50,000 business CommonName Keywords have been registered to date. Key benefits of CommonName Keywords for a business include brand protection, brand consistency, providing a convenient method for customers to locate them and drive traffic.
CommonName Search is a pay-per-click search engine. Results are displayed on partner sites and when users type a search term into their enabled browser address bar or CommonName Toolbar. Advertisers are charged for each customer that clicks through to their site. For more information on CommonName, please visit www.commonname.com.
For further details please contact-
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