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COMMONNAME GIVES NON-PROFITS ONLINE AMMUNITION TO BATTLE BIGGER BRANDS: Enables charity services to register a CommonName Keyword free of charge
London, UK - September 16, 2003 - CommonName has launched a program to allow non-profit organizations to register a CommonName Keyword at no cost. The program enables charities, who often have fewer resources, to compete online with larger organizations.
CommonName will provide non-profits with a simple and effective Internet naming solution, boosting the value of their organization name and leveraging intuitive keywords. This cost-effective tool levels the playing field for smaller companies, including charities, that don’t have the money or time to optimize search engine listings. With CommonName Keywords, non-profits and small businesses have an affordable means to drive more traffic to their site.
Organizations can register a unique company or brand name as a CommonName Keyword, so when an online user with the installed CommonName software types that keyword directly into the address bar, they are directed to that organization’s site. For example, someone may type ‘Salvation Army’ or ‘Red Cross’ to navigate directly to these registered company’s Web sites. CommonName’s software is free to install, allowing online surfers to reach their favorite charity more easily, rather than relying on complicated or lengthy URLs.
"CommonName understands the challenges that smaller organizations face in their endeavors to compete with larger, more recognized companies," said Yurong Lin, CEO of CommonName. "Because of this, we want to offer charities, churches and other non-profit organizations free CommonName keywords to help them gain exposure across our global network of 28 million installed users."
In order to receive the free service, non-profit organizations need to visit CommonName’s Web site at http://www.commonname.com/eng/cnkey/charity.asp to register and download the software.
About CommonName
Founded in February 2000 and headquartered in London, UK, CommonName is the largest global keyword navigation provider, with more than 28 million installed users. The company has been profitable since March 2002 and its user base is growing between 500,000 to 1 million users per month.
CommonName’s major product lines are CommonName Keywords and CommonName Search.
CommonName Keywords are everyday brand names or generic terms that can be used to navigate to Web sites instead of complex Web addresses. More than 50,000 business CommonName Keywords have been registered to date. Key benefits of CommonName Keywords for a business include brand protection, brand consistency, providing a convenient method for customers to locate them and drive traffic.
CommonName Search is a pay-per-click search engine. Results are displayed on partner sites and when users type a search term into their enabled browser address bar or CommonName Toolbar. Advertisers are charged for each customer that clicks through to their site. For more information on CommonName, please visit www.commonname.com.
For further details please contact-
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