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REAL ESTATE TAKES POLE POSITION IN ONLINE BRANDING: Keyword navigation increasingly adopted to support online presence
San Diego, CA - October 14, 2003 - Real estate, healthcare, financial services and travel industries are leading the way in the adoption of keyword navigation services, according to CommonName.
The provider of keyword navigation and pay-per-click search services has revealed that the majority of keywords registered to date were from businesses or individuals in real estate, such as realtors, registering 32% of all keywords.
Keywords are natural, everyday terms used to navigate to Web sites, making it easier for potential customers to find businesses without having to deal with lengthy URLs or email addresses.
The other top vertical sectors were the healthcare and medical industries, which accounted for 11% of keyword registrations and financial services, with 10%. The travel industry followed closely with 9% of the total registered keywords. Examples of realtors that have selected and benefited from CommonName keywords include representatives from RE/MAX real estate.
"As a full-time realtor for over 17 years, I have chosen multiple avenues of media advertising," said Nancy Bristow, RE/MAX realtor. "CommonName has definitely been the most effective form of advertising. I highly recommend anyone seeking to increase their business with serious clients to use the CommonName service."
"Keyword navigation provides very tangible results and this is most noticeably seen in customer-focused industries such as real estate, healthcare, financial services and travel," said Yurong Lin, CEO of CommonName. "The very goal of adopting a keyword or keywords for a business is to make it easier for potential customers to find your business online, ultimately helping to drive sales for a greater return on investment."
About CommonName
Founded in February 2000 and headquartered in London, UK, CommonName is the largest global keyword navigation provider, with more than 28 million installed users. The company has been profitable since March 2002 and its user base is growing between 500,000 to 1 million users per month.
CommonName’s major product lines are CommonName Keywords and CommonName Search.
CommonName Keywords are everyday brand names or generic terms that can be used to navigate to Web sites instead of complex Web addresses. More than 50,000 business CommonName Keywords have been registered to date. Key benefits of CommonName Keywords for a business include brand protection, brand consistency, providing a convenient method for customers to locate them and drive traffic.
CommonName Search is a pay-per-click search engine. Results are displayed on partner sites and when users type a search term into their enabled browser address bar or CommonName Toolbar. Advertisers are charged for each customer that clicks through to their site. For more information on CommonName, please visit www.commonname.com.
For further details please contact-
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